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苹果和微软在AR、游戏等领域的竞争将再次升温

来源：鹿车共挽网编辑：热点时间：2026-11-14

据外媒报道，根据彭博社的Mark Gurman发布的一份分析报告显苹果示，苹果和微软之间的标志性、行业经典竞争最近几年可以说有所放缓，但随着两家公司和微都瞄准了增强现实(AR)技术的未来并在PC行业重新展开竞争，这两家公司之间的竞软在争将开始升温。

苹果和微软都对AR技术的未来充满雄心。截止到目前，苹果一直有在通AR过为开发者提供工具和框架如ARKit让自己投身于AR领域。ARKit可以让iPhone、游和iPad能够实现AR体验。截止到目前，这家公司还未推出一款完全专注于AR的硬件设备戏等，但这种情况在未来几个月将会发生改变，明年晚些时候更是如此。

而另一边，微软在Holo领域lens产品线上投入了大量资金、在AR领域追求更基于硬件的战略，而苹果则专注于--至的竞少目前是这样--最终将推动未来体验的底层技术。两家公司还面临着人工智能、云计算还争将有对PC行业的控制方面的竞争。

此外，Epic Games正就App Store收费问题跟再次苹果展开了一场重要的法律战。去年，苹果和微软就微软的xCloud游戏流媒体服务升温发生了明显的公开争端。

据了解，苹果的‌App Store‌最初禁止该平台上的一体化游戏流苹果媒体服务。不过它后来调整了规则。尽管库比蒂诺改变了立场，但微软最终还是放弃了通和微过‌App Store‌发布xCloud的计划，转而通过网络和Safari提供软在xCloud。

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